The 5 golden rules:
A good site has personality, the drawings and the buttons are designed to show a style:
Example: Yahoo must be in red and must have an exclamation mark, otherwise there is something wrong, it is not Yahoo!
A good site is fast.
A good site is organized so that you can find everything in 3 clicks or less.
A good site is not a 19th century novel: to the point, draw instead of writing.
If you have to show clips, use Flash, do not try exotic formats.
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